How To Send Confirmation E-Mail To Event Owner
you want the event organizer (you, your client, a venue manager) to get an email every time a ticket sells — for real-time sales visibility without having to log into the dashboard, for small teams who use their inbox as a notification system, and for client-facing setups where the venue wants to see sales as they happen.
The native mechanism: admin order emails
Tickera sends emails to admin addresses on order events. Configure them at Tickera → Settings → Email tab:
- Admin Order Placed Email — fires when an order is created (regardless of payment status). Good for “someone is buying now” alerts.
- Admin Order Completed Email — fires when an order completes (payment successful). Good for “this is confirmed revenue” alerts.
Both accept multiple comma-separated email addresses in the To field. So you can send to multiple people — yourself, your client, the venue manager, your accountant — all from one Tickera setting.
The limitation: not per-event routing
What the native mechanism doesn’t do: differentiate routing per event. If you have three events and three organizers, you can’t say “send this order’s email only to organizer X because their event was the one purchased.” Every admin email goes to every address in the To field.
The pattern for multi-organizer routing: Multisite
For a multi-organizer setup where each organizer should only see their own sales:
- Run WordPress in Multisite network mode.
- Give each organizer a dedicated subsite.
- Each subsite has its own Tickera install with its own email settings.
- Organizer A’s email setting points to organizer A; organizer B’s points to B; etc.
Now each organizer’s emails are routed correctly because they’re configured per-subsite. See the multi-organizer platform guide for the full Multisite architecture.
Alternative notification channels
For real-time sales alerts that aren’t email:
- Slack Notifications. The Slack Notifications add-on posts to a Slack channel on each sale. Useful for teams already in Slack — no inbox clutter, plus team-wide visibility.
- Pushover. The Pushover add-on sends push notifications to phones / desktops. Great for “I want a ping on my watch the moment a ticket sells.”
- SMS / Telegram. Via Zapier / Make.com webhooks fed from the Slack add-on. More involved setup, but flexible.
For high-volume events
Don’t enable per-sale emails. A 10,000-ticket sale day means 10,000 admin emails in your inbox — useless. Instead:
- Use dashboard widgets for at-a-glance counts (or, if dashboard is slow, see dashboard won’t load).
- Set up Slack notifications and mute the channel — check periodically.
- Use Pushover with rate-limiting.
Related
Was this article helpful?
Yes — great. No or partially? Tell us what was missing — we read every message and use it to improve these docs.