Let’s discuss briefly the blog phenomenon. The blog culture is spreading and becoming ever so popular in just about any area you can think of. And that is seriously anything: From fashion blogs and trendsetting to fly fishing or choosing the best quality worms for your catch.
Event management business, for that matter, is no exception. In that respect, what to do to make your business a part of that culture?
One of the ways to go is integrating the blog with the existing company web site. Some see this as more convenient and wiser as the blog link is an integrate part of the page design, easily found, not intrusively placed at the top or the bottom of the page. It has become so common that you already know where to look for it when visiting a website.
Another way is having a completely separate blog page, as they now do it with business profiles or product presentations. It’s somehow fancy to have a different page for each product, while your company’s website lives a life of its own with links to join them together and lead one to another.
Nevertheless, wherever your blog is regarding the virtual space, one thing still remains the same - its purpose. What this means for event managers and why do they like blogs? They like them because blogs are a stupendous way for announcements of the upcoming events and bragging about the successful past events. The gravity and importance of having a blog is reflected in companies hiring professional designers for this job. It might not be cheap, but it definitely pays off. Really? Yes. Well optimized, navigation friendly and professional-looking blogs attract people, relevant information make them stay and good reader/customer/client relationships urge them to come back.
Naturally, the content and the posting tactic should be well thought through and planned.
What to write? You'll definitely announce events, write briefly about what visitors can expect and give basic information such as ticket selling and performers if there are such. The question is whether this is enough? No, it is not enough. This is good publicity, but to be effective it is necessary for a lot of people to see it which takes us to a whole new topic of promoting your blog.
Let’s go back to the content, in addition to the upcoming and past events, it is important to write about various topics that are related to the type of work you do. For example, if you are in the event management business there is a wide range of topics you can cover. Tell people about great strategies in organizing events, market your event organization, share the choice of suppliers etc. These are topics that can help people in their work and daily life and make you an authority in the field where the blog is not just the well visited place but an opportunity to meet, spread the word, advertise yourself successfully and earn money from others who are using you for their advertisement.
Think about the Keywords. Those not new to blogging know that there is more to writing than just randomly expressing your opinion.
That is the step up in the blog evolution. Simple expressing opinions and sharing personal attitudes with the world has grown and shaped into a whole new world of marketing where the written word builds reputation together with foundations of trust which hold and verify your virtual identity.
Keywords and links are sending people to location you want them to find, for some reason, which is why this “trip” must be meaningful. Links make it easier to refer to stories you have no need to mention at the given moment. It gives you the power of manipulating information while enabling the same for the readers – to choose the content they want to read.
Purposeful and planned guidance with meticulous information dosage is what potent blogging is all about. It is not enough just to have inspiration, interesting content, and a sufficient number of words nicely formatted. The article must be written by using words that are related to what you are trying to promote as keywords lure readers to your page. Before writing, it is of course necessary to decide what those words are.
Grab attention. Content is not the only thing that makes faithful visitors.
Today’s world is a home to people who value time and information the most. Respect this and you will have regular readers. Great strategy is using bold words in your texts as they will point your readers to what they are searching for and they will not get annoyed while going through all the lines leaving the article unread in the end. Bold words are great guidance so highlight what you want your readers to see.
Also, write guest posts and promote yourself. In addition to writing your own blog, you should try posting articles on other, if possible well visited and popular, blogs or websites. Make a pact with a fellow blogger/business owner who will return a favour of you mentioning them by linking your product, event or post.
Here are some basic steps you can follow:
- Find blogs and sites that are relevant to your business
- Determine the content of the article
- Write it and link it to your blog
- Contact site/blog owners and arrange the article to be published
Unquestionably, having your content published somewhere means you need to follow the rules and many of them you might not like. In this case you need to determine the pros and cons and evaluate if this strategy suits you and your needs.
Keep trying until you succeed!
You need to be active and to regularly update your blog. No need to be too active though, because people should have time to read what you were writing.
The optimum is to publish 3-5 articles per week.
All of the above mentioned, you can do by yourself, but given the fact that managing a business does not leave much space for side activities, there is always a professional blogger who can do the work for you.
All in all, the conclusion which somehow imposes itself is that blogging is something you cannot and shouldn’t avoid. Use the current trend to your advantage by putting an effort in recognising it and getting yourself down to work.