White label option allows you to "rename" Tickera plugin to anything you find suitable to your needs just by adding one line to your wp-config.php file:
For example, the following line will change "Tickera" to "Event Tickets"
define( 'TICKET_PLUGIN_TITLE', 'Event Tickets' );
...which will look like the example shown on the picture below:
What this also will do is that it will remove Account and Addons menu items. So, it is advisable to first activate the license for Tickera on your website and then perform this white labeling. If, however, you need to access your Account or Addons area of Tickera, you can still do this even if these items are removed from Tickera menu by navigating to the URL that would go something like this: