Event Email Reminders

Tickera doesn’t include a built-in scheduler for sending reminder emails to people who bought tickets — and that’s intentional. Reminder emails (3 days before, 24 hours before, day-of “doors open in 2 hours”) are a job for a real email marketing or marketing-automation service, where you get scheduling, segmentation, opens/clicks reporting, deliverability infrastructure and unsubscribe handling out of the box. Tickera connects to the major ones with one-click add-ons, so the subscriber sync happens automatically the moment someone buys.

The pattern: Tickera handles the sale, an email service handles the lifecycle

When someone purchases a ticket, Tickera fires the transactional confirmation email immediately (with the ticket attached, QR code visible — see Can I include QR and barcode on the ticket?). That’s the only email Tickera sends. Everything after that — the “save the date” reminder a week out, the “see you tomorrow” nudge, the day-of logistics email — runs from whichever marketing platform you’ve connected.

The buyer’s name and email flow into the connected service as a subscriber, tagged with the event they bought into, the moment the order completes. From there, you build the reminder flow once in your email tool and every future buyer is automatically enrolled.

Supported integrations

Tickera ships with first-party add-ons for several email and automation services. Pick whichever you already use, or whichever fits your event volume and complexity:

• Mailchimp — the most common choice. Drag-and-drop automation builder, list segmentation by event/ticket type, scheduled campaigns, the works. Good for small-to-medium organizers running multiple events a year.
• Sendloop — simpler, focused email marketing for event follow-ups and broadcasts. Cleaner pricing for high-volume sends. Good if you want a less complex Mailchimp alternative.
• Customer Connect (Customer.io) — automation-first, trigger emails based on user behaviour and timing. Good when reminders need to depend on more than just “X days before event” — e.g., “send a different message to anyone who hasn’t downloaded their PDF ticket yet.”

Once a Tickera add-on is connected, every new ticket buyer becomes a subscriber in that service, with custom fields populated for event name, ticket type, order ID, attendee name, and other useful tags you can segment by.

Building the reminder sequence (Mailchimp example)

A typical pre-event reminder flow in Mailchimp looks like:

1. Trigger: “When a subscriber is added to list / has tag: event-summer-festival-2026“
2. Email 1 — instant: “Thanks for grabbing your ticket. Here’s what you should know before the day.”
3. Wait: until 7 days before event date
4. Email 2: “One week to go — here’s the schedule, the venue map, parking info.”
5. Wait: until 1 day before event date
6. Email 3: “See you tomorrow. Don’t forget your ticket — easiest way to check in is to show this email at the gate.”
7. Email 4 — day after: “Hope you had a great time. Here’s the photo gallery / next event / discount on your next ticket.”

Same logic works in Sendloop and Customer.io with their respective UIs.

What about transactional / utility emails Tickera itself sends?

The few emails Tickera does send — order confirmation with attached ticket, optional admin notification, optional refund notice — are configurable inside the plugin. You can edit the subject, body and from-name in Tickera → Settings → Emails. For deeper customization (HTML templates, brand styling, dynamic event-specific content), see customizing order emails.

Communication strategy beyond reminders

The reminder email is just one slice of a good attendee comms plan. Pre-event sets expectations, day-of removes friction, post-event keeps the audience for next time. Our blog post The fine art of communication with customers before, during and after the event walks through what to send when, what to leave out, and how each touchpoint feeds the next.

Related questions

• Can I include QR and barcode on the ticket?
• Where is my event and customer data stored?
• Membership, license usage and upgrade